This is the best time ever to be a freelancer. How can you stand out as a freelancer though? It’s certainly easier than ever to get your freelance business going. But there are more and more folks coming into the game, so you just aren’t competing against agencies and companies anymore like it was 2001.
I’m not going to lie to you, it takes work. It’s definitely a marathon. However there are ways that you can stand out starting today. Right after you finish reading this article even. Once you get that mindset right and the ball rolling in the right direction, you’ll see that it’s really not that hard to stand out amongst the crowd.
It has to be said that there’s a lot of competition these days. More and more, people (like you) are discovering that this is even a possibility. That means there’s a lot of competition. Some people new to freelancing give up far too soon they see how many people are competing and give up.
Or, they offer the same thing everyone else is offering and don’t realize that with a little shift in how they present their offer, or a shift in the offer itself, they can make more money. The great news is that if you take the right steps to brand yourself, you can set yourself apart.
You just have to decide what you do better than everyone else. What if you’re new and you don’t feel like you do anything better than anyone else? What are businesses spending money on? What can help them make the most money? If you can position your service as something providing a clear return on investment to a client, it will be much easier to sell your services.
For example, what if you know that businesses want to publish on Kindle but don’t know how to get started? They know that, by publishing on Kindle, they can market themselves, position themselves, and get more customers.
Well you, as a freelancer, could offer to write their book, edit their book, create their cover, write their copy, or whatever they need to become profitable on Kindle. If you help them make money, you’ll make money. Figure out what they need and how to present it to them.
Is their online campaign struggling? Figure out ways to help them get more people on their email list or to write effective emails that sell like crazy to their list members. Remember help them make money, set yourself apart, and you’ll be asked back time and again to help that client again because they trust you.
You’ll also get more referrals from that client, giving you praise to other business owners that they know.