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In today’s web age, blogs have become a popular way to get information and tips on just about every topic. And now that anyone can easily create a stunning website and blog, many people have taken up blogging for themselves. Putting your expertise and tips into a blog post is easy enough, but how do you get readers to your blog when there’s so much competition?
From one blogger to another, we know how tough it can be to grow an audience for your blog’s content. And while growing that audience may not seem simple, it’s totally doable with the right formula. Here’s how to bring the readers to your blog, and keep ‘em:
1. Fine Tune Your Site’s SEO
It may not be the sexiest of subjects, but when it comes to getting traffic to your blog, search engine optimization plays a huge role. SEO depends on a lot of factors but the most important thing to remember is that SEO isn’t something you can simply set and forget. SEO is a living, dynamic thing and the tactics you’re using today may very well be outdated in as little as a month. A good practice to make sure you’re on top of your SEO game is to follow informative blogs (like this one, for example) that will keep you versed on any and all important updates you need to know about.
2. Start Link Dropping Like Crazy
Drop links to your blog posts and/or website on traffic-heavy social bookmarking sites like Reddit, StumbleUpon and Digg. The communities on these sites are chock-full of people searching for new and interesting blogs – why not show them your own? You will probably get some new visitors to your blog and you may get some good feedback. But even if you don’t get an influx of traffic to your blog, you’re still spreading your content out over the web, which can have a direct (and positive) effect on your SEO.
3. Share Your Posts on Social Media
Social networks are exactly where your blog posts belong. More and more people are getting most of their information from their favorite social networks – news, trends, gossip, and useful information just like you have on your blog! This tip may not be surprising, but what is surprising is how often people forget to share their new blog posts on their social channels.
4. Write Irresistible Titles
If you’re writing great blog content, you’re half way there. However, if the titles of your amazing blog posts don’t entice, your content won’t get half the amount of eyes it should. So how do you create a title that turns heads and gets those clicks? It’s all about showing your readers the benefit to them. Take a moment to think about what gets you clicking. Are you more likely to click on:
Tips For Growing Your Readership
If you’re reading this post right now, chances are you chose the second one. Showing (not telling) your readers what they’re going to get from reading your post is a great way to garner interest and get them to click through. Word to the wise: don’t false advertise. If you promise tips or quality information on a subject just to get the clicks, people will not be pleased to find the content doesn’t match the title. If you want to grow your readership you’ll have to deliver – from the title to the final sentence.
5. Embrace Guest Blogging
This one works both ways, and to everyone’s benefit. If you’re an expert on a certain subject, you can offer your expertise to another blog that could use your tips and input. If your readers would appreciate information and tips on something other than you normally cover, it may be a good idea to feature a guest blogger on your own site. It’s all about finding content that will compliment your own, and will resonate with your audience. Not only will your readers likely enjoy the fresh content, but the guest blogger will promote it and bring in new readers of his own.
6. Harness the Power of the RSS Feed
If you already are using an RSS feed, that’s great! If not, here’s why you’re going to want to add one to your blog asap. An RSS (Rich Site Summary) feed lets your readers subscribe to your blog, and then sends them an update each time you post something new. If people like your content, making it easier for them to stay engaged with it is a bonus for them, and a huge and easy to implement bonus for you.
7. Use Email Marketing To Your Blog’s Advantage
Email marketing continues to be one of the most effective ways of communicating with your readers. If you have not done so already, you should definitely add the Get Subscribers app to your website and blog. It lets you build up your mailing list so you can easily send your subscribers beautiful newsletters each time you have a new blog post to share.