The equation is simple – the more donations and contributions you can get, the better your non-profit can do. Where it can get complicated, however, is in the way you go about it. There are plenty of ways you can go about it, both ‘old school’ and newer ideas, and working out which ones you should try can be a major headache.
You are most likely to find that the answer here is to try all of them and distill the best from each approach. Before you start, however, there are some things you need to consider.
Old School Methods
These will include techniques like:
- Radio advertising
- PR releases
You might think that these have been around for so long that they simply don’t work anymore. However, this is not the case. If done correctly, eye-catching leaflets and posters can grab people’s attention, especially if that poster happens to be on the side of the bus or truck that they are stuck behind in a traffic jam. Potential contributors are also likely to have the radio on, as well as reading updates in newspapers, magazines, and on their phones.
It is also worth noting that as a non-profit, you are likely to be able to do much of this for free, although the amount of free exposure is often limited, as the companies involved still need to turn a profit from paying customers.
You can also leverage technology to help you with donations, and this can also widen the range of people you can reach.
You might have already considered social media, and you can use this to allow people to gain an insight into what you do and how you do it. This type of look behind the scenes can give you the edge over other companies looking for donations and allow you to do more as a result.
One area you might not be aware of, though, is mass SMS text marketing. You cannot just message the entire phone book, but you can regularly contact those who want to read what you have to say and contribute now or in the future. To do this effectively you need to know the associated tcpa opt in regulations so that you don’t end up being fined, which can be more expensive than you might think. The best tactic here might be partnering with a company that specializes in this, so you know you are not only obeying the rules but getting the best results possible.
To Sum It All Up
When trying to raise funds, it is tempting to try all the available options. There is no harm in doing this, if you analyze the results and make the most of the ones that bring the best results. In addition to this, you should also look for new methods you might not have been aware of before. This can take your fundraising to the next level, provided you are aware of the rules and regulations that govern this new technology.