When it comes to content that is SEO friendly, the product catalogue eCommerce sites have can be both a blessing and a curse. For websites other than e-commerce, expanding the site’s overall size, quantity of pages and volume of quality content can be a cumbersome task. This often means having extensive blogs, forums & investment in a sort of industry related journalistic presence. Even an investment in an external content/PR agency helps create enough content to keep visitors, and Google, satisfied.
Read more: The Future of SEO in a Socially Driven World
In contrast, eCommerce sites have quite an amount of product pages. This by attribute is large in size and often provides a natural structure for the overall architecture of a website.
The product catalogue only turns into a curse for e-commerce websites when the workload of the catalogue becomes enormous.
If the online store has numerous products in its catalogue, then the number of pages needing optimization becomes cumbersome. Because, it becomes difficult to determine where to start from.
Online stores also cannot risk copy-pasting information provided by manufacturers because the same content will be available to other online stores, and Google penalizes content duplication.
Professionals from a renowned website design Bahrain Company recommend using the following tips for creating SEO friendly product pages.
Splitting the product descriptions
Store owners can try splitting their product descriptions into two visible sections. The first and most prominent part of the page should be able to display the product’s full name, key benefits and USPs.
Store owners must keep in mind they are converting store visitors into buyers hence this part of the page should not have a plethora of details. In fact, they should focus on providing customers an overview of the big benefits.
SEO keyword can strike a jackpot from the very detailed and specific part of the product description, which online shoppers want, for expensive items.
Adding a separate section for detailed description on another part of the page creates a really good SEO copy. Here, store owners can add all the detailed specifications which detail loving potential customers would like to see on that part of the page.
This approach helps product descriptions on the online store remain user friendly whilst also fulfilling SEO criteria.
Read more: How to Write SEO Friendly Blog Posts
Creating unique meta descriptions
Store owners must ensure that all of their meta titles and descriptions are unique for each single product and for the whole site as well. The process is lengthy provided the product list is exceptionally large. It should be considered when products are uploaded instead of being tackled as a classical piece of work.
Descriptions for each piece of content need to be unique and it should be a factor in keywords associated with that content.
The meta title should contain a relevant keyword & briefly explain to site visitors what is present on the page.
Meta descriptions do not have a direct impact on the store’s ability to gain a rank. They also are not a SEO ranking factor, despite a common notion about it being held as one since the inception of Google. However, they do have value as it gives the user more information about the website’s page and encourages them to click on that search engine result over others.
Meta descriptions can be thought of as a sort of ‘Call to action’, hence they should be created using a systematic and structured approach. They must be written in an eye-catching and convincing way.
Making the URL’s structure as simple as possible
Product catalogues are often organized by category. In online stores selling apparel and fashion items, the categories can be men’s clothing, women’s clothing, kids wear, shoes and the like.
Using a URL structure which keeps things easy yet also reflects product placement within the categories aid the search engines recognize these pages and where they sit within the larger catalogue. This is relevant because most online shoppers use long tail keyword-based search queries to look for items to purchase. Such can also lead them to the items stocked in your store.
Also, common combinations of long tail keyword-based product searches will include a category, specification and the kind of product the user needs.
For instance, a long tail search for New Balance running shoes will look something of this sort: “Men’s running shoes NB.”
Even a simple URL structure is worth the help. Have a look:
Homepage > kids
Homepage > kids > casual shoes
Homepage > kids > casual shoes > Converse
The resultant URL would be: kidsshop.ae/kids/casual-shoes/converse
Keep images optimized
Images do not have a direct impact on the keyword rankings, they still play a part in helping search engine calculate a page’s relevance. Adding relevant alt tags to the product images and saving them with a SEO friendly file name will aid to improved SEO by helping the search engine identify what the image depicts.
When it comes to universal search, optimizing images correctly means they are far more likely to rank when the user opts to click on the ‘images’ tab in the search engine results page.
Most buyers browse for product images when buying a product early in the buying process. If image optimization is done right, then it could lead to additional click throughs and more targeted traffic, leading to more leads.