Did you know that Instagram is the fourth most used social media platform in the world? Yes and the application have over 1.38 billion users too.
Whether you’re an individual or a business, you’ll know how vital Instagram engagement is. It can make all the difference in gaining an audience and followers, not to mention monetizing activity on the site.
If you find that your engagement isn’t entirely where you want it to be, we’ve got you covered. Below, we share the easiest ways to increase Instagram engagement today.
Figure Out the Best Time to Post
You could be posting the best content out there, but it has no meaning if you’re not posting at the right time.
The fast track to boosting your Instagram engagement is to post when your audience is the most active. Why? Well, the app’s algorithm favors posts that generate a lot of attention in a limited period. By capitalizing on this algorithm, your posts will move to the top of follower’s feeds.
You may be wondering how to figure out the best time to post. Well, it depends entirely on your Instagram audience! Spend some time monitoring your analytics to gauge which posts have better responses. Then, create a concrete schedule, so you’re posting only within those times but regularly and consistently.
Start Conversations with Stories
Instagram stories are a great feature on the app that you can utilize to your advantage.
As opposed to feed posts, story posts are a great way to encourage conversations with your audience. You’ll be able to hear their opinions, experiences, and stories, which is what social media is all about!
This, in turn, will help you win over a loyal family that feels a personal connection to you and your brand.
Let’s take a look at some of the fantastic features on stories you can use:
- Question sticker: ‘Ask me anythings’ are an excellent way for your audience to learn more about you – or else, you could use it to ask your followers something too!
- Quiz sticker: You’ll be able to share multiple choice type questions with this feature and then track and share results
- Countdown sticker: This is hands down the best way to generate buzz about an upcoming post, launch, or product
As you can see, there are lots of options out there for posting on Instagram! Be sure to try some story stickers and see how your audience responds.
Create Saveable Content
Instagram engagement used to be just about the likes and follows. However, today it has evolved to include saveability!
The algorithm favors accounts whose content gets saved and archived frequently. Thus, by creating content that encourages your audience to do so, your post will get bumped to the top of the explore page.
When doing this, focus on providing value to your followers. This could be through informational posts with valuable tips or inspirational quotes that people will look back on later. Think about your audience and what they would find value in.
This should help you get a good idea of what kinds of saveable content to post.
Prioritize Long-Form Writing
Most posts on the app come with short captions. However, you do have the option to let your caption be up to 2,200 characters long.
That’s a lot of space with which to share your thoughts. So try to post more extended captions wherever applicable. Why?
Well, the algorithm factors in how long each person spends on your post. By making your captions longer and more engaging, you ensure each person stays longer to read your caption.
This can significantly bump up the exposure to your account. In addition, it is a great way to go beyond the pictures and engage with your followers on a deeper level. You could share a story about the pictures or give insight into how your day is going. You could share thoughts or tips, or ideas too.
Get creative with it, and you’re sure to have increased engagement!
Post Multiple Pictures
Another sure-shot way to affect your engagement is to post multiple pictures instead of just one.
Instagram has the option to carousel your feed posts. This means followers can swipe through multiple images in one post. Check out this link – https://setapp.com/how-to/how-to-post-multiple-photos-on-instagram – to learn more about how you can do so.
The benefit of posting multiple pictures is that followers will stay longer on your post. Not to mention, it is a great way to provide insight and value to your audience as well.
For example, many images will allow you to share behind-the-scenes footage or unrelated pictures too. This provides your audience with multiple ways to engage with you, your story, and your brand.
The best part is, you can post videos in this format too! Videos are another great way to skyrocket engagement, so be sure to utilize this feature to your advantage.
Instagram Engagement Has Never Been So Easy
Instagram engagement is all about connecting with your audience. Posting is essentially like talking to an empty room without connecting with your Instagram followers.
Thus, be sure to keep an eye on your engagement rate to ensure your efforts are paying off. Not to mention, you’ll be able to monetize your following and build deeper relations with your audience too!
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