It has been an incredible journey to witness the growth of Shopify, from a humble snowboard shop in Canada, back in 2004, to an astnishing 130 billion-dollar ecommerce platform today. After its initial launch in 2006, it has rapidly become an undisputed leader in its field, with the second-highest market share in the industry.
The success of Shopify Plus and its features have made it an irresistible choice for major brands such as Nestle, Pepsi, Unilever, Budweiser, and Red Bull. Its impressive features and capabilities have been demonstrated in peak moments, reaching up to an amazing 10,149 orders processed per minute, with an incredible average year-over-year growth rate of 126%. This upgrade from Shopify to Shopify Plus, which is much sought-after and extremely hard to turn down, has helped many businesses achieve the level of success needed to perform well across multiple channels and has made it easy for businesses to migrate to the platform.
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What is multichannel commerce?
These days, the success of e-commerce can largely be attributed to the presence of a multi-channel retail strategy. Companies need to be bold and go beyond merely offering products from an online store. The modern consumer expects it all and it’s up to retailers to ensure that they are effectively present and visible in numerous areas, from social media to marketplaces, and comparison shopping engines (CSEs). To not do so is to essentially miss out on providing customers with a comprehensive shopping experience.
It is fair to say that the coronavirus pandemic has acted as a catalyst for modern retail, forcing retailers to essentially evaluate and diversify their offering to remain afloat, in the face of reduced income. Statistics point to the success of such a model, with an impressive 73% of customers using multiple channels to make purchases, and 62% of them choosing physical stores due to the ability to have a hands-on experience.
The best way to make the most of this situation is to combine an online and offline presence and offer customers a smooth and easy shopping experience. With a multichannel ecommerce platform, retailers can provide customers with a market featuring all the products they want, and the convenience of being able to purchase in the way that works for them.
Why go multichannel?
With the ever-evolving landscape of how individuals shop these days, it can be difficult to keep up. Making sure you stay one step ahead and are offering customers something beyond the rudimentary is essential in maintaining a competitive edge.
Multichannel selling is tactics that enable you to market your product in an array of ways, both in-store and online. This gives you the opportunity to interact with new prospects, offer service and increase your overall profits. Furthermore, multichannel selling can also assist you in making your business more accessible by providing localized services, as well as selling in multiple languages. The amount of long term rewards and returns to be had are virtually infinite.
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How does Shopify Plus make this possible?
Shopify Plus is purpose-built to help enterprises reach their full potential and achieve rapid growth. Combining cutting-edge technology with vast business propositions, it has everything you need to align your digital presence and expand your reach to new customers and international markets quickly under one platform. Here are four unique elements of Shopify Plus that can give you that competitive edge for your multichannel commerce endeavor.
- Focus on delivering a customer-centric experience: Shopify Plus provides users with timely insights into customer buying patterns, histories, and search habits. With this powerful intel, you can craft an improved, more streamlined shopping experience for customers, while also having some creative freedom to customize interactions with tailored solutions. Delve into the world of apps to get the most out of customer satisfaction.
- Making business operations more efficient: If you manage a variety of stores within a single brand, you can let Shopify Plus take care of the tedious undertaking. From customer orders and inventory data, to product information and beyond, view and track everything in one place. Simpler and speedier processes are just a PIM system away – use it to centralize product content, which will enable you to adjust custom attributes for each and every selling channel.
- Unleashing your brand’s potential: The ambition to build a successful ecommerce store is only truly achievable when equipped with the necessary software, tools and resources. Shopify Plus is here to take the burden – all you have to do is make use of the massive potential. Thanks to its advanced features like built-in AR, 3D and product videos, take the leap and expand your sales circle to any and all directions.
- Saving time and worry with customer support: Shopify Plus offers 24-hour support to their users. You don’t have to worry about struggling through technical difficulties, just enlist their team of support and success specialists – they’ll help with technical and business-linked questions that could evoke a change in sales, marketing, and the customer experience. Don’t let possible advancements and improvements become bottlenecked by a lack of help – Shopify Plus has got your back, meaning you can be there for your customer instantaneously.
Benefits of the Shopify plan
The intuitive, user-friendly interface makes it easy for non-tech experts to use. Although minimal training is necessary, with all the software development kits (SDKs), application programming interfaces (APIs) and features available, you can quickly get your teams on board and deliver the best customer experience via Shopify. You’re able to customize your store according to your brand’s strategies with Shopify Plus – it’s perfect for all businesses and can be accomplished in your own time.
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This comprehensive ecommerce business platform makes it hassle-free to sell products or services. From the consumer-facing interface to the backend tools, all the tools you need to optimize your business operations are readily available. You don’t need to rely on outside designers and developers for real-time changes, you can make them yourself. Moreover, this platform offers an extensive range of features that can elevate your sales and take your business to the next level.
At first glance, it may seem that the cost of Shopify Plus ($2,000 per month) is a bit steep. However, every cent is worth it. Thanks to the platform, businesses get a fantastic combination of ready-made tools and external services that can help save money in other segments. Additionally, in most cases, you may only have to pay for a few extra third-party integrations (e.g. PIM system) to increase the level of efficiency of your store. Shopify Plus covers almost everything you need to build and design a great-looking web store.
Shopify Plus provides an all-inclusive platform for high-traffic online stores. It has no limitation to the number of products you can offer or the number of sales you can make. This platform gives you complete control to customize your storefront with a sophisticated design, creating a seamless checkout process for your customers. With this amazing platform, you can have total confidence in experimenting and building the store of your wildest ambitions without the fear of any unseen costs.