How to Build a Personal Brand on Instagram: A Quick Guide

Branding is essential to making yourself stand out from the competition on social media. Here is a quick guide on how to build a personal brand on Instagram.

Are you aware that the popular photo-sharing app Instagram has over 2 billion users per month? That’s a lot of eyeballs, isn’t it? What makes this platform so addictive is its ease of use and simplicity.

They say a picture is worth a thousand words. How about an Instagram account though? When you can gain a following, the sky is the limit to what you can do with your page.

Have you ever thought to build a personal brand on Instagram? There are many advantages to doing so, one is making a living from it. While it can be an exciting endeavor, there are things to learn along the way. If you’re not sure where to begin, read our guide below on the subject.

What’s Your Goal?

Before your begin budding branding ideas, it’s best to have a goal in mind for your Instagram account. Will you use it to share your content, connect with like-minded individuals, or spread a positive message? When you can create clarity on what you’re after, it will be that much easier to build a personal brand.

You don’t have to re-invent the wheel here. Look to top influencers, companies, and brands you seek after. What is it about these accounts that draw you in? What makes you stick around and crave more?

The sooner you can answer these questions, the closer you’ll be to building a brand of your own.

Let Your Personality Shine

While you can look to others for inspiration, the best advice we have to offer is to be yourself. In today’s social media branding, authenticity, and transparency matter. People can sniff out when you’re being fake and pushing an agenda.
You don’t want your comments section cluttering up with negative comments now do you? The more often you can get Instagram likes, the more popularity you will gain on the platform. Feel free to experiment to see what’s working and what needs tweaking.

When you have nothing to hide, people will pick up on this positive energy. They will want to engage with you more and more. The cool thing is you get to determine how much of the curtains of your life you want open.

Carve Out a Niche or Theme

Some influencers or entrepreneurs on Instagram make the mistake of randomly posting whatever comes to mind. While this is okay for personal accounts, when you want to build a personal brand, it’s best to stick to one niche or theme.

When you can create a consistent and congruent Instagram page, your fans will know what to expect. Think about the themes and messages you want to convey. For example, if you have an incredible body and want others to achieve it as well, post-workout videos and trips to the gym and pictures of your best assets.

You want to weave your personality into your theme too. Aim to create a parasocial relationship with your viewers.

Take the Steps to Build a Personal Brand on the Gram

We hope you enjoyed our guide to get you started on your Instagram journey. Now you have some tools in your toolkit when it’s time to build a personal brand on the platform.

If you follow our steps, you will be well on your way to creating something unique and special for others to enjoy. With so many people on the platform, it is an exciting and new way to connect in the world. To stay up to date on social media and build your business, be sure to browse our beloved blog.


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