Search engine optimization is known as an internet ‘black magic’ is now used by every business in order to make an effective marketing strategy. SEO is a process that ensures a business appearance in the first ten searching results. It is the best prominent and growing industry that is contributing to making a business visible online. However, it is constantly changing and transforming into a form that is more effective so that businesses can advantage from it.
Statistically, evidence has gathered that almost $65 billion have spent on the making of SEO strategy. With this increase, there is also a false claim running through the internet that SEO is directly linked to social media management. It says that if SEO is dead then the social media will also be dead soon. This concept spread out and people consider it true. However, this is not the complete actuality. Social media is not having much influence on SEO and it has its identity individualizes with popularity and prominence.
The concept of social media influencing search engine optimization
According to people, undoubtedly yes! Social media is taking over the digital world. However, it is not right to declare SEO as dead. It is because both the domains have separate significance. Today, the use of social media is more prominent than SEO. It can conclude simply as a healthy transition in business marketing. This phase is eliminating the elements that are less effective. This reduces the importance of SEO in the business industry because of the marketers that are most likely to implement social media in their marketing strategy as the preeminent factor.
Comparison of search vs social
In the debate of what is more important search or social, we are missing out some of the most important information. Both entities involve different targeting domains. There are some specific elements for which social media is taking the lead, however, for SEO the direction changes. Social is a broad domain that covers numerous aspects, but considering it as the elimination factor for SEO can be an immature deduction. SEO can assist social and adds value to it, however, the thought of taking over is far not possible.
It is a fact that search engine optimization is doing pretty well in its domain. Still the process is contributing towards the highest ranking of a business in the search engine and this is the core purpose of SEO for years. It brings your website prominent and makes you visible to your audience easily. However, the communication medium of the targeted audience has changed to social media, which is a reason, that business focuses on this domain more.
Google presented its evaluation in SEO in 2000. The big name concluded the factors that they focus to bring a website up in the searching result. It was just about quality content. All the businesses that have the best content can get a high place in the searching engine; however, today it changed a lot.
Progression in the SEO industry
Search engine optimization was very popular and it now as well. Nevertheless, there is a slight change in its significance because of a vast change in human behavior. Today, people are interested in gathering information into small chunks divided into many sections.
In early 2000, authorities were a few in number, however today, it can control by anyone. Websites were the only source of knowing a brand’s reliability and trustworthiness.
Nowadays, this trusted platform has increased. Now a brand can judge through its website as well as a social media presence. Therefore, the authorities divided so as the importance. Brand these days focus on maintaining both the domains well so that they can gather all types of customers.
SEO is not dead but evolved
For clarifying the fact that identified at the beginning of article of taking the domains parallel. That is, with the murdered of SEO, social media will not live more. The point here concluded with the data above is that neither going to die in respect to anyone. Both the domains have their separate importance. SEO started simple, however, with time it has evolved into an amazing form that can change the business marketing industry.
However, the searching mechanism made more efficient and effective; the social media has contributed to eliminating all the false voices in the searching world. With competent search engine optimization techniques, the division of the audience into two platforms have increased the efficacy of both. Hence, today, business is attracting more targeted audience. This created a huge impact on the marketing of a business.
The industries separately taking over the marketing world and business can now target more audience towards its brand. Therefore, it is suggested to a business that the consideration towards social media id effective, however, leaving behind search engine optimization will not make your business best in the competitive world. The clever search engine of today required to implement such strategies and make the business recognition prominent.