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What is the Purpose of Business Surveys?

There are a variety of reasons why businesses conduct business surveys. Some of these reasons are insight, quality control, and relationship-building. But, most importantly, business surveys help companies make better decisions and improve their bottom line. But before you can fully understand the benefits of a business survey, you must first understand the purpose of an enterprise survey.

Read More: The Best Platforms to Take Online Surveys in 2021


Business surveys are a great way to collect information and gain insight from your users. The type of survey questions you ask will depend on your motivations. A business survey can be used for a variety of purposes, from gauging employee satisfaction to identifying trends in a particular industry. To learn how to make your business better, read on to learn about some of the most common types of business surveys. 

The first three examples of a decline in NPS aren’t particularly actionable for a business. They’re too obvious to be of much use, and they don’t provide you with a meaningful insight into why the NPS dropped. To truly benefit from a business survey, you’ll need to employ critical thinking. Instead of offering free parking spots to everyone, consider improving public transportation or offering a stipend to students who are environmentally conscious.

Quality control

When it comes to business surveys, quality control is one of the primary objectives. Quality control can be achieved by implementing a rigorous process, automating it where possible, and monitoring and evaluating its effects on survey results. However, the process needs to be implemented consistently across all surveys. Often, changing a large and complex system isn’t feasible, so it’s important to ensure minimal disruption to existing processes.

The term quality control is derived from the manufacturing industry, where the goal of the process is to ensure that a final product meets a pre-determined specification. This is distinct from quality assurance, which focuses on the process’s ability to deliver quality. Because business surveys are often heavily weighted towards quality control, the error-prone acquisition and processing processes can be trapped. That’s why it is crucial to implement quality control procedures in business surveys.


There are two types of business surveys: transactional and relationship surveys. Transactional surveys ask customers about their current experience with the company. The data from these surveys is usually short, with only two or three questions, and they depend on a high response rate and large volumes of qualitative data. Relationship surveys, on the other hand, are longer and require more detailed information from each customer. This is because relationship surveys are intended to gauge the overall health of the relationship between a company and its customers.

For businesses, relationship surveys are the most effective way to gauge satisfaction. These surveys should target customers and employees. For instance, airlines use segmented surveys to gauge customer experience, while B2C industries use a uniform customer base. If the customer is not satisfied with a service or product, they may decide to switch to a competitor who offers better service. Relationship surveys are especially valuable in B2B companies, where each customer is actually an account.

Market research

While corporate surveys are used to understand markets, relationships, and transactions, market surveys are used to assess the needs, wants, and wants of individual customers. According to Vincent Vaccarelli, director of the Xerox Business Research Group, most companies make 120 critical decisions before launching a new product. Having market surveys in place is an invaluable tool for reducing risk. This article explains why businesses use market surveys.

What is market research? It is the process of gathering data to improve a business’s strategy for marketing and gaining a competitive advantage. It is a vital component of any business strategy, whether B2B or B2C. Through market research, a company can better understand its target market and make informed decisions that will help it grow. The market research also helps companies develop products and services that meet their customers’ needs and wants.

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