Content is the king! It certainly is and will remain so in the future. Promoting your online business and generating leads is all about hiring a professional digital marketing agency in Karachi. In this day and age, the importance of online presence cannot be overlooked since traditional marketing is no longer as effective. If you are dreaming of growing your business and making a profit, it is high time that you consider getting help, specifically tailored to your specific business requirements. Here is detailed information about how you can make your online work more successful using the right content marketing strategy:
Conduct Competitor Analysis
The first and the most important step to take before creating content as per your online business need is to identify your key competitors. Figure out what kind of content they are promoting on their website and what types of keywords they are using. Keywords are always important when it comes to creating an effective content marketing strategy. They reveal a lot about your competitors’ strengths and weaknesses to come up with your own action plan. If you overlook this critical step, you will struggle to have your market share.
This is where a good digital marketing agency can protect your business interests. It may have access to some of the best online tools to determine the best keywords for your specific niche. Although Google Keyword Planner is the most common online tool most of the content marketers use to determine keywords, there are many other paid services that may suggest more competitive and easier-to-rank strings of keywords.
An agency can guide you on which keywords could generate more traffic on your website considering what strategies your competitors are using. It may suggest you to use certain long-tailed as well as short-tailed keywords. The former is rather easier to incorporate into your website for devising a robust SEO strategy around the content you intend to upload on the webpage. The latter is merely based on two to three words and could be difficult to compete with due to high competition.
You can ask the agency to use several combinations of various keywords by determining low competition strings since they are easier to rank on the search engine result page.
Identify Primary and Secondary Keywords
Once all the keywords have been determined, the next step is to divide them into primary and secondary groups. It is also crucial to have as many keywords as possible if your particular niche is highly competitive. You can create more content to upload with a diverse range of competitive keywords. As a result, you will have an opportunity to rank higher on Google’s search results.
Essentials of Creating Unique Content
The most important thing to consider when writing or even asking your hired digital marketing agency to create content for you is to make sure that it is unique and informative. It should cover every possible information about your area of expertise. The more informative your content is, the more traffic it will generate. Eventually, it is going to help you sell products or services to your potential clients. However, here are some crucial tips to follow in this regard:
- Avoid plagiarism – plagiarism is akin to committing suicide. Google is no longer a dumb search engine. It has evolved into a very smart entity. You can no longer fool it with duplicated and spun content offering no real value or authenticity.
- Do not stuff keywords – it is important to use keywords but to a certain extent. Mix your content with long-tail and short-tail keywords. Distribute primary and secondary keywords evenly throughout the content. The best way to avoid keyword stuffing is to use it once every 100 words you write.
- Mix keywords using LSI – Latent Symantec Indexing refers to using synonyms of the keywords you opt to use. If a particular word can be replaced with a synonym, it is better to use it to make your content more organic. Using terms interchangeably helps avoid repetition which is not good if your content to ranks higher on search results.
Be Patient, Content Promotion Takes Time
Content marketing is a gradual process and it needs a robust content marketing strategy. It can take up to six months to get recognition from Google. If you approach a quality digital marketing agency, you may achieve your goal quicker. Digital marketing is a broad field and caters to various strategies when it comes to promoting content online. In addition to using search engine optimization, it may also look for different social media websites such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, and many other forums.
It surely demands investment from your end, but eventually, also helps get the desired results. Once your website is up and generating more traffic, it can generate lots of revenue for you, which you can use to reinvest and expand your business.