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5 Best SEO Strategies for Law Firm Practices

We have come a long way from the times when the print advertisement was the sole component constituting the approach of marketing any product or a brand. With technological advancements into the picture, we have the best SEO strategies for the law firm, on our plates to select. And undoubtedly, there is a winner- the digital media.

Digital marketing has fascinatingly reshaped our lives. Not only has it reduced the labor work that goes into promoting your brand, but at the same time, it has also contributed to increasing your brand’s reach, thereby giving you a chance to influence more people. Therefore, putting efforts into learning some robust SEO strategies for law firm becomes imperative since a larger part of your target audience has shifted from reading advertisements on pamphlets to searching lawyers on Google.

Related: Why SEO is Important for the Online Success of Your Business?

So, What Is SEO?

SEO stands for Search Engine Optimization. In the simplest of words, it is the process of enhancing the quality of your content online so that the search engine recommends your website first. It’s quite evident that only a few percent of the users toil to search up information on the second page of Google’s results. Even we, as users, end up gathering all the data we need from the websites listed on the first page.

Putting it more straightforwardly, the relevancy of your content decides at which position the search engine will rank your site. And SEO strategies for the law firm that helps get to the top.

5 Best SEO Strategies Every Law Firm Must Implement

Given below are the five best-selling SEO practices of all time that will enhance the ranking of your law firm website in no time:

1. Incorporating the Right Keywords

Using SEO for law firm marketing is like playing a song on guitar. The pleasant melody comes when you strike the right chords. Likewise, targeting your audience with the correct keywords is the spinal cord of On-Page SEO marketing.

  • Find

The first step is to understand the concept of keywords and find the right ones so that you don’t end up creating irrelevant content. Keywords are the phrases that your audience will use in the Google search bar to look up content, for example: “Best defense lawyer in Seattle.”

  • Incorporate

The next step is to incorporate these keywords into your content. They could serve as the heading of your pages, or phrases in the titles of your blogs, or any other form of website content.

  • Track

The last step is to keep track of the engagement received through those keywords using SEO tools and taking advice from experts of SEO for law firms, and even revising your content if required.

Related: What are the best and worst practices in SEO?

2.  Optimizing the Result Appearance

Another approach of optimizing your content is by working on the appearance of your website on the SERP (Search-Engine Results Page).

We all know the power first impressions hold. When any search engine ranks websites after the generation of a query, the user does not instantly click on the first link that has been shown. They prefer scrolling through at least the first five results and depending upon the information mentioned in the title tags and meta-description, they decide which website to visit.

Hence, putting more relevant information that draws all the eyes towards it becomes an inevitable part of online law firm marketing.

3.  Mobile-Friendly Website

Not every user has his or her laptop opened before them whilst searching for a lawyer or a law firm online. They could be using their tablets or phones. Long story short, your website is accessed from a variety of devices. Therefore, you must make sure that irrespective of the device the user looks up for your law firm from, your website design should be friendly with all.

Related: Best SEO Hacks to Rank Your Website on Google

It has become one of the most crucial strategies of SEO for law firm marketing since the inexorable surge in the number of mobile users. The more responsive your website design is, the higher will be the ranking of your pages.

4.  Off-Page SEO

Whilst On-Page SEO deals with the elements present on your website that you can change or control to optimize your content, Off-Page SEO refers to those that fall outside the boundaries. An excellent example of Off-Page SEO for law firms is generating backlinks, which means another website pointing towards your law firm by mentioning your URL.

The best way to do this is by creating your profiles on websites that provide a catalog of law firms and lawyers to the audience. It’s like a “law-firm directory”. Because these pages are usually robust and ranked higher by search engines and hence, establishing your presence there will bring the ball in your court.

5.  Following the Trend of “Near Me”

In the last five years, the trend of “near me” searches has experienced a significant boost because of the relevant information it provides to the user. People have begun adding this suffix in all their queries, with law firms being no exception.

Related: 7 Best Alternatives to Yoast SEO WordPress Plugin: Free and Paid

Therefore, when you plan online law firm marketing, remember to create your Google My Business profile. By doing so, you will be listed higher when a user searches for law firms in their location, which happens to be yours as well!


Digital marketing has paved a way that is full of technologies that hold the potential to promote your brands, products, and services in the most unique and eye-catching way possible. But it’s helpful only when you know how to utilize them to their full extent. With the SEO strategies for the law firm mentioned above, you can increase your ranking on any search engine, thereby reaching out to a lot more people and getting higher conversion rates.

Author Bio

Sophia is an Online Marketer by profession with hobbies of innovative and online marketing writing. She works with Conroy Creative Counsel, provides digital marketing for law firms.

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